Customer Management Strategies and Retaining Their Loyalty

By attending this training course, delegates will be able to:

• - Strategically and tactically leverage the current global landscape post-COVID challenges for marketing purposes.
• - Employ a positive strategic approach in dealing with all types of customers and persuading them to serve the company's objectives.
• - Understand the nature and importance of customer retention and relationship development.
• - Implement diverse strategies and tools aimed at increasing customer satisfaction and retention.
• - Apply market segmentation strategies and target customers through various marketing communication channels.

Course designed for:

• - Managers and staff in the marketing and sales department of the organization.
• - Employees directly interacting with the company's customers.

Course outlines:

• - Market Segmentation Strategies
• - Customer Account Development Strategies
• - Client Persona
• - Types of Customers
• - Crafting a Compelling Value Proposition
• - Understanding New Customer Behavior Traits
• - The Power of Social Proof and its Relation to Marketing
• - Using the Scarcity Principle in Persuasion
• - Authority and Likability in Psychological Influence
• - Communication
• - Fundamentals of Effective Human Communication for Building Credibility
• - Communication Barriers
• - The Power of Emotions
• - E-Relationships
• - Continuous Improvement and Planning for Excellence
• - Developing a Compelling Perceived Value
• - Tools and Methods for Continuous Improvement
• - Expected Problem-Solving Tools
• - Creativity and Innovation
• - Building Relationships and Rapport
• - Economics of Customer Loyalty
• - Customer Loyalty and Company Reputation
• - What is Customer Loyalty?
• - Leveraging the Current Situation (Turning Problems into Opportunities)
• - Understanding Value and Quality, and Building Credibility

Enclosures and Fees:

• Course fee: $3000.
• - Customized program design flexibility to meet your trainees' specific needs.
• - High quality Training Material.
• - Professional Trainers.
• - Well Equipped Training Halls.
• - 5 Stars Buffet (Breakfast and Lunch).
• - Complementary refreshments, Coffee, Tea throughout the training day.
• - Ability to arrange Hotel booking for the Trainees whenever needed.

Timing :

• 08:00 - 10:00 First Session
• 10:00 - 10:15 Breakfast
• 10:15 - 12:30 Second Session
• 12:30 - 13:30 Lunch and Prayers
• 13:30 - 15:00 Last Session