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Course Introduction:
Welcome to our Marketing Management Course, designed to equip participants with the essential skills and knowledge to excel in the field of marketing. This course provides insights into key marketing concepts, strategies, and tactics necessary for driving business growth and achieving competitive advantage in today's dynamic marketplace.
Objectives:
• Understand the fundamentals of marketing and its role in business success.
• Develop proficiency in creating effective marketing strategies and campaigns.
• Learn techniques for market research, segmentation, and targeting.
• Gain insights into digital marketing tools and platforms.
• Enhance decision-making skills in marketing planning and execution.
By the end of this Course, delegates will be able to:
• Demonstrate proficiency in key marketing principles and concepts.
• Develop and implement comprehensive marketing strategies tailored to organizational objectives.
• Conduct market research and analysis to identify opportunities and threats.
• Utilize digital marketing channels effectively to reach target audiences and drive engagement.
• Evaluate and optimize marketing campaigns for maximum impact and return on investment.
Course designed for:
• Managers and their Assistants.
• Individuals with real leadership responsibility.
• Individuals being trained in leadership.
• Individuals who have proved greater leadership abilities.
• Any person actively involved in interacting with others and involved with managing others in a supervisory role.
Methodology:
• Presentation.
• Discussion.
• Brainstorming.
• Pre and post-evaluation.
• Role Play.
• Techniques.
• Workgroups.
• Case study analysis.
• Group work.
Enclosures:
• Training Manual Kit.
• Handouts.
• Snacks & Refreshments during the day.
• Continental Breakfast & Lunch.
• Premium Training Halls.
Timing:
• 08:00 - 10:00 First session.
• 10:00 - 10:15 Breakfast.
• 10:15 - 12:30 Second Session.
• 12:30 - 13:30 Lunch & Prayer Break.
• 13:30 - 15:00 Third Session.
Join us for this comprehensive Marketing Management Course and take your marketing skills to new heights!
